Make a Brilliant Career in Marketing Management

Nowadays due to the increasing competition in business, every industry wants to make its mark in the market. Every company wants to expand its business keeping in mind its customer and this work is done through marketing. 

Marketing management courses are very important for the promotion, dissemination of products and services, development of industry, business houses and service sector for the customers. In today’s time, marketing management courses are in great demand. 

Marketing management courses develop the quality of students’ ability to convert customers, promotion of products and price fixing for the customer.

Role of Marketing Manager

Marketing Manager does all the work related to marketing of any product. Apart from this, the marketing manager is the link between manufacturing and finance. The marketing manager understands the specifications of the customers and gets the product ready accordingly. Apart from this, a marketing manager is also involved in price, distribution, designing and planning networks to meet the demand of the customers.

Qualification and courses

Diploma course- You can do 1 year diploma in marketing management after 10th or 12th. This diploma is of 1 year in which you are taught about basic knowledge and skills in marketing domain. You can do this diploma by being a student of any stream.

Undergraduate course- You can do BA / BBA in marketing management, graduate course. These courses are of 3 years. If you are 12th pass with at least 50 percent marks from any stream, then you can take admission in BBA or BA.

Post Graduate Course- You can do Post Graduate Course MA / MBA in Marketing Management. You can do these courses in 2 years. To do MBA you must have a graduate degree.

Entrance exam and college:

You have to give entrance exam of the college in which you want to take admission. Some colleges and institutes conduct their entrance exams, in addition some examinations are conducted at state and national levels, which gives the opportunity to get admission in good colleges. Every state conducts its entrance exam for admission in diploma courses.

Undergraduate Level Exam

1 DU Jet
4 Symbiosis Entrance Exam

Post Graduate Level Exam

1 Common Admission Test
2 Management Aptitude Test
3 Xavier Aptitude Test
4 Indian Institute of Foreign Trade
5 Symbiosis National Aptitude Test
7 Common Management Admission Test by GMAC
8 IBS Aptitude Test
9 MICA Admission Test
10 Maharashtra MBA Common Entrance Test Test

Top Colleges / Institutes

1- Indian Institute of Management, Ahmedabad
2- Indian Institute of Management, Bangalore
3- Indian Institute of Management, Calcutta
4- Indian Institute of Management, Lucknow
5- Indian Institute of Technology, Mumbai
6- Indian Institute of Management, Kozhikode
7- Indian Institute of Technology, Kharagpur
8- Indian Institute of Foreign Trade, Delhi
9- Xavier Labor Relations Institute, Jamshedpur
10- Indian Institute of Technology, Roorkee

Career prospects

Due to the increasing market competition, making a career in marketing management is full of challenges. For growth in this field, you must have some skills in addition to the degree. Just like your communication skills should be good, you should be friendly, you should come to the people conversing so that the customers can be impressed with your words. Marketing professionals always have the opportunity to work in big brands. As the experience grows, one big company gives you a job. There are few companies in India that give unconditional jobs to experienced and professionally smart marketing managers.

Salary and top recruiters

In any career, getting good salary is the first priority. Along with experience in the marketing domain, salary also increases rapidly. If you are doing job after graduate degree, then initially you can get a package of 2 to 5 lakhs per annum. If you do the job after MBA, then you can get a starting package between 5 to 10 lakhs. These top companies below offer excellent salary to marketing managers.

1 Bharti Airtel
2 Hindustan Unilever
3 Sony India
4 PepsiCo
5 Vodafone PLC
6 Tata Motors
7 Hero Motor Corp
9 Colgate Palmolive
10 Maruti Industry

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